San Luis Obispo County's website has announced that ESPN Radio and NBC have each won 2009 media Eclipse Awards for their coverage of the Mine That Bird story. NBC won for the documentary, "The Story of Mine That Bird" and ESPN Radio won for their live coverage of the Kentucky Derby.
NBC, if you remember, also produced and aired the Barbaro documentary so they are old hats at covering stories with what co-producer Rob Hyland calls, "lots of layers." Apparently there were lots of layers to the story of how a 50-1 colt won the Kentucky Derby.
I am more intrigued by the notion that people listen to the Kentucky Derby on the radio but I guess I would too, if I was in a car. I love what Sr. Director John Martin had to say about the medium: "It's theater of the mind. What we try to do with the Derby is to convey to the listener just how great it is to be part of what is transpiring--the ambient sounds of the jockeys, trainers and the fans."
Remember when Seabiscuit captured the attention of the nation he did it via radio and print. It wasn't until the end of his career that news reels came into existence. The announcers and the reporters who covered the races were truly wordsmiths. There is an art to making people feel like they are really there.
The remainder of the awards, including Horse of the Year (only Rachel and Zenyatta are in the running) will be announced at the ceremony on January 18 in Beverly Hills.
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