So here's some news for the women in racing. And it's not about Rachael Alexandra!
In an effort to get female jockeys, owners, agents, trainers, and track staff together, sports marketing executive Catherine Masters has created the Women's Horse Industry Association.
"There are a lot of women who are involved in the sport of horse racing and our mission is to bring them all together under one roof so that they can connect with one another and do more business," she announced.
Leave it to a savvy female with a background in sports association management as well as sports marketing to put together this association which, in my humble opinion, is long overdue! Women marketing to women is a natural and women helping each other out is an age old concept.
For more information, check out the website: www.WomensHorseIndustry.com and join quickly while it is still free!!
Thursday, July 9, 2009
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