Common Cents

I have written before about the great work that The Kentucky Equine Humane Center is doing rescuing and adopting out over 60 horses, mules and donkeys in its first nine months of operation. Yesterday I received an email from Staci Hancock, one of its founders, about a simple way in which you can help them continue to do such good deeds.

It's free, it's easy and it is something you probably do every day anyway.

What if The Kentucky Equine Humane Center earned a penny every time you searched the internet? Well, thanks to GoodSearch.com, a new Yahoo-powered search engine that donates half its advertising revenue (about a penny per search) to the charities its users designate, you can.

The premise is simple. You go to www.goodsearch.com, enter The Kentucky Equine Humane Center as the charity you want to support and then surf away. Since the browser is powered by Yahoo, it is quick, easy and reliable. There is also a new feature, GoodShop.com, a new online shopping mall which donates up to thirty seven percent of each purchase to your favorite cause. If you are going to shop online at places like Amazon, Target, Zappos, even ebay, why not let The Kentucky Equine Humane Center benefit from your purchases?

Pennies may not seem like much, but they do add up. According to Oprah Magazine, if 1,000 people with the same charity search twice a day for a year, the charity earns $7300!! More than 54,000 charities and schools are now participating in GoodSearch and more than 100 new groups are joining every day. According to the website, the ASPCA has earned $12,200!

This is the real deal. There are clippings on the website from articles in nearly every major newspaper, including The New York Times, USA Today and the Wall Street Journal.

The key is spreading the word. So log on, sign up and tell your friends.

Staci and the horses at The Kentucky Equine Humane Center thank you for supporting their work in sustaining and promoting equine welfare.