Here's what you should be buying everyone on your list this gift giving season--I can't believe I am writing this prior to Thanksgiving but it's beginning to look a lot like you know what out there--BOOKS. The publishing industry will thank you; the bookstores will thank you but most of all you will be doing your part to create a smarter world.
How's that you ask? Well, according to Harvey Mackay, author of the bestseller Pushing the Envelope, 51 percent of the American population never reads a book more than 400 pages after they complete their formal education. Couple that with the fact that if you read just one book per month for 12 straight months, you will be in the top 25 percentile of all intellectuals in the world and you'll get my drift.
Knowledge is power, accessible to everyone, through the pages of a book.
Seriously, if you read just 15 minutes a day, every day for one year, you can complete 20 books. Think how smart you will be. Think how smart all those people on your list will be. Think how smart our country will be.
And if you don't think it is important to be smart, consider how quickly our world is changing and how critical it is for you to be able to keep up--not only with technology but with the ideas that technology creates. The late management guru, Peter Drucker, noted that "the demands of a knowledge-based society [require] organized learning to be a lifelong process."
Mackay says it better than I can: "Individuals need to take stock and realize they're in school for their entire lives. Companies need to create a corporate culture that strives for continuous improvement. Human beings are not like a package of Jell-O. You can't add water and achieve a reformed human being."
No, you have to add words, ideas and passion, paste it between two covers and offer it to the world. Pass it on.
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