Name That Publisher.....

Last Sunday the New York Times Book Review ran a terrific back page graphic showing the "biodiversity" of publishing logos. Check it out here--you will have to click on the Graphic element of the Schematics section--and see if you can come up with a reason that so many publishing divisions use symbols from the plant/animal kingdom.

Not to give it away, but there are Bantam, Yearling, Penguin to name a few of the four legged variety and Poppy, Ivy and Orchard of the plant genus.

Just an interesting quirk and with the consolidation and demise of many publishing houses over the last several years, it may be that people remember symbols more than actual names at this point.

As they say, food for thought.