Friday, December 7, 2007

Veterinary Ethics 101

Yesterday was an eye opening, brain-stimulating day--the best kind. Frank McMillan's lectures on quality of life issue for animals were thought-provoking and informative. It was hard for me to believe that he spoke for over three hours--the time truly did fly by. The case studies he presented at the end with sample ethical dilemmas that the vet students would assuredly face in practice, were challenging and often heart-breaking. The students seemed to take it all in stride, often coming up with very creative solutions to complicated medical issues, always being careful to include the family of the pet in their decision making processes.

I was amazed at how much of the medical "lingo" I actually understood--perhaps a result of a lifetime of caring for dogs perhaps or just immersion in this veterinary world due to research.

I caught up with the Director of Communications at the Vet School for a quick lunch. Of course she wanted to know about the book's progress (or lack thereof?)and we explored a couple of options I have been kicking around in my head for pushing the material in a new direction.

One of the most interesting things she told me was that she still cannot make it through her presentation on Barbaro that she often delivers to other communication professionals without breaking down at the end. In fact, she got choked up talking about it--nearly a year later. That plus the fact that she realized that she will be forever branded by being the "one who handled the Barbaro story for Penn."

Proof once again that this story will be with those who participated in it for the rest of their lives--in different ways of course--but on some level, it is never going to go away.

Madison Avenue, are you listening?

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